The Download is a weekly newsletter by Jim Christian designed to tell you everything he's been downloading, watching, reading, listening to, tech he's been testing out and more. Subscribe here.
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đź’ľ The Download #005: Perplexity tips, BYO Buffer and more.
Published 6 days ago • 4 min read
The Download
#005
Greetings Reader, from a slightly more comfortable office.
Over the last week, I've taken steps to make my home office (or despacho) more conducive to cozier working.
By moving a bookcase and various other items into the wardrobe, then removing the doors of said wardrobe, I've made better use of the space, and have a place to sit down for doing research, light laptop work or to read / play a quick game.
Over the years I've made steps to make the office area more productivity focused, but moving towards comfort has been a first.
In this issue: A top tip for Perplexity.ai, building my own social media scheduling manager, a power user's guide to Gmail and more.
Let’s get to it.
🔍 Publishing pages in Perplexity
The other day I noticed this peculiar "hole-in-the-clouds" formation in the sky..
...which I've since learned is: "A fallstreak, also known as a fallstreak hole or hole punch cloud, is a fascinating atmospheric phenomenon that occurs in certain types of clouds."
Having looked this information up on Perplexity, I was pleasantly surprised to then learn that I could turn those search results into a published page of information, complete with my own images.
🛠️ Building a social media scheduling manager
Social media scheduling tools like Buffer and Hootsuite can be expensive, so for the last couple of weeks I’ve been building my own using make.com (affiliate link).
You’ll notice from the screenshot of my Make automation that there are some AI names sticking out: Perplexity, Claude, OpenAI, and for good reason. But they’re not writing my articles for me. Instead, they’re tailoring the social media blurb to the tone I want for each audience, length of text available (280 characters for X, 500 for Mastodon, for example) and in the case of more visual mediums like Instagram and Facebook, generating a basic image in DALL-E to accompany it.
My method
Content Creation: Write and publish articles on Medium.
Content Organisation: Record article titles and links in a Google Sheet.
Automated Summarisation: Use Perplexity AI to summarise articles every Tuesday and Thursday at 1 PM.
Platform-Specific Tailoring: Utilise various AI tools to adapt content for different social media platforms:
Claude -> DALL-E -> Facebook Page
ChatGPT -> DALL-E -> Instagram
ChatGPT -> X (Twitter)
Claude -> LinkedIn
Claude -> DALL-E -> Mastodon
​
The results so far? Well, to be honest, they’re not great, as you can see from the example on the left 🤣.
I’ve explicitly told DALL-E: “Generate a photorealistic image to accompany the following. Do not include any words within the image: {2.choices.message.content}”
The part in the brackets is the message from the previous step with Claude.
Despite instructions to not include text on the images for Facebook and Instagram, DALL-E isn’t listening.
​
Building your own social media content planning tool promises to potentially save costs in the long run and also gain a highly customised solution that perfectly aligns with specific needs and workflows. This approach offers a level of flexibility and control that off-the-shelf solutions like Buffer can’t match, especially for businesses with unique requirements or those looking to optimise their social media management processes.
I have hopes that with the right tweaking and formatting, this can work.
I’ll continue to develop and let you know how the project is going in a few weeks’ time.
💪🏻 Jim’s Guides: Power User’s Guide to Automating Gmail
If you’re a Google Workspace or Gmail user that wants to boost your productivity without relying on AI, check out my “Power User’s Guide to Automating Gmail”.
In this guide, you’ll discover:
âś… Essential keyboard shortcuts to navigate Gmail like a pro âś… Smart filters to organise your inbox automatically âś… The power of Labels and Categories for efficient email management âś… Must-use features like Multiple Inboxes and Send & Archive âś… Advanced search operators to find any email in seconds âś… How to leverage email templates and canned responses for consistency
Why should you care? Because mastering these techniques can: • Save you hours each week • Improve your response time to critical emails • Keep your inbox organised and clutter-free • Enhance your overall productivity
Whether you’re a busy executive, an entrepreneur, or anyone looking to take control of their inbox, this guide is for you. The best part? No AI required – just the powerful features already built into Gmail.
đź‘€ Gaining visibility in AI-driven search results
As I wrote last week, the way we appear online is changing fast, and AI is at the centre of it all. From search engine rankings to personalised recommendations, being visible in the age of AI means rethinking how we connect with audiences.
Whether you’re a business owner, marketer, or just curious about the evolving digital landscape, check out my latest article on GEO - the latest evolution of SEO. It covers:
👉 Adapting your SEO strategies to align with AI systems 👉 Building trust and authenticity for better AI-driven results 👉 Practical tips to boost your visibility in a world where algorithms often decide what gets seen.
Until the end of November, I’m offering a free AI Search Audit (worth £150) to help you understand your current AI visibility and opportunities for improvement. This is your chance to get ahead of the curve and ensure your business is visible in the future of search.
You should really be changing your passwords twice a year and using a password manager to keep a step ahead of bad actors. Password manager NordPass has just released an article listing the 200 most common passwords. Don’t be on this list, please.
I don’t know how I’ve gone for over 30 years of using Macs without knowing about this: “The Macintosh Garden is an abandonware archive, dedicated in particular to supporting the Macintosh computer platform. A notable feature of Macintosh Garden is its emphasis on emulation, encouraging users to run historical software on modern systems.”
Made with ❤️ in Valencia by Jim Christian. For feedback, please reach out to hello@jimchristian.net. For custom GPTs, prompt libraries, general AI consulting and development, please visit Informatic AI.
The Download is a weekly newsletter by Jim Christian designed to tell you everything he's been downloading, watching, reading, listening to, tech he's been testing out and more. Subscribe here.
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