Hey Reader 👋🏻,

While I normally kick off these newsletters with a note about the weather, it should already be known that Valencia is going through a hell of a tough time at the moment, due to both the strong weather impact of the DANA last week, and subsequent cleanup efforts that are still underway. I’m grateful to say that myself and family have not been directly impacted.

Some things to note in a situation like this and things you can do pre-emptively:

• Make sure that your phone is set to receive emergency broadcast notifications. As annoying as they may be, they might just save your life. Here are instructions on how to do this on iOS and Android.
• Follow your local council, government, borough, county - whatever - on their most active social channel. Here, it happens to be on X/Twitter. Make sure that your app is set to notify you when they post.
• Verify information that comes from unverified sources. It was disheartening to see potential misinformation being spread through various school WhatsApp groups, Facebook forums, X etc. from supposedly trusted resources such as “Trust me, it was forwarded to me by their cousin, who is a firefighter.” Unless people can verify sources, it is our duty to challenge back. There is no sense spreading more social panic and unrest.
• If the weather app on your phone supports it, set it to alert you for severe weather notifications. iOS, Android​

The cleanup efforts continue. If you are wondering how you might be able to help, you can find a regularly updated list at Valencia Secreta here.

In this issue of The Download: First AI services available, another template addition to the Notion Marketplace and more.

Let’s get to it.

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🔍 AI Search Optimisation Services

The way people search for information is changing. AI-powered search engines like ChatGPT, Bard, and Perplexity are revolutionising how your potential customers find you. Is your business ready?

What is GEO?

Generative Engine Optimisation (GEO) is the next evolution of SEO, designed specifically for AI-powered search. While traditional SEO helps you rank in Google, GEO ensures your business appears in AI-generated responses and recommendations.

Why Does It Matter?

Think about how people are starting to shift to using ChatGPT, Perplexity, Bard or other AI tools to find information. Your customers are doing the same. If your business isn’t optimised for AI search, you’re missing out on an entirely new channel of visibility.

How Does It Work?

GEO optimises your digital presence by:

• Implementing specialised markup that AI understands
• Structuring your content for AI comprehension
• Ensuring your business information is accurately represented
• Monitoring and improving your AI search visibility

FAQs

Q: Do I need this if I already have SEO?

A: Yes. Traditional SEO and GEO serve different purposes. While SEO remains crucial for traditional search, GEO prepares you for the rapidly growing AI search landscape.

Q: How quickly will I see results?

A: Initial improvements appear within 1-2 months, with significant results typically showing in 3-6 months as AI engines process and incorporate your optimized content.

Q: Is this just a trend?

A: No. AI search is rapidly becoming a primary way people find information online. Early adoption gives you a significant advantage as this technology continues to grow.

Special Launch Offer

Until the end of November, I’m offering a free AI Search Audit (worth £150) to help you understand your current AI visibility and opportunities for improvement. This is your chance to get ahead of the curve and ensure your business is visible in the future of search.

Book Your Free Audit

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👨🏼‍💻 Notion Marketplace: UTM Link Generator and Campaign Manager

For years I used to use Excel to generate UTM links so that I could track the performance of web page links across multiple campaigns and platforms. I eventually moved all of that to Notion and spent some time cleaning my template up so that it could be included in the new Notion Marketplace.

This template automatically generates properly formatted UTM codes for all your marketing channels.

Features include:

• Automated URL generation
• Built-in campaign naming conventions
• Multi-platform social media support
• Campaign performance tracking
• Easy-to-use interface
• Historical campaign archive

​(Psst! What's a UTM code, anyway?)​

Download For Free

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🐸 Singing frogs

I was reminded this week of one of my favourite problem identifiers from my IT tech support days. The 'Singing Frog'. A singing frog was an error reported by a user that couldn't be captured or replicated (often resulting in the user repeatedly affirming that they weren't crazy, honest). It of course gets its name from one of my favourite Looney Tunes cartoons as a kid, "One Froggy Evening".

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🔗 Quick links

​Perplexity's US Election Tracker As a dual citizen of the United States and the United Kingdom, I’d be remiss if I didn’t mention that it’s Election Night. Perplexity (my current favourite AI tool) has an Election Information Hub available to help “understand key issues, vote intelligently and track election results”, powered by The Associated Press and Democracy Works. Link​

(It’s also Guy Fawkes, but I don’t have a tracker for that.) I’ll be keeping an eye on this and watching the The Rest is Politics US team on YouTube tonight from 9pm.

Stay safe, stay informed and see you next week!

Jim

Made with ❤️ in Valencia by Jim Christian. For feedback, please reach out to hello@jimchristian.net. For custom GPTs, prompt libraries, general AI consulting and development, please visit Informatic AI.

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