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Signal Over Noise (formerly The AI Download) is your weekly guide to navigating the rapidly evolving world of AI and digital technology. Written by Jim Christian, a digital strategy consultant and former tech educator, this newsletter cuts through the noise to deliver practical insights and actionable strategies. Each week, you’ll get behind-the-scenes access to real-world experiments with cutting-edge AI tools, automation strategies, and emerging technologies.
Signal Over Noise #06 June 13th, 2025 This Week: A Practical Framework for Writing Better AI Prompts Dear Reader, Most AI prompts fail before they even begin. Not because you don’t know what you want—but because the AI doesn’t. When people say “It gave me something weird” or “That’s not quite what I meant,” what they’re often running into isn’t a model problem. It’s a context problem. Enter: The PAST Framework This is something I developed not because I needed something new, but because I...
Signal Over Noise #05 June 6th, 2025 Dear Reader, Here's a real-world case study where AI orchestration saved £47,000 and transformed a content nightmare into a strategic asset. The Problem That Landed on My Desk A colleague reached out with a particular headache: their company was drowning in content. Some 3,000 articles published over the course of 15 years. Some of it brilliant, some outdated, most somewhere in between. Their customers couldn’t find current information. Their SEO was...
Signal Over Noise #04 May 30th, 2025 Dear Reader, I’ve been putting Claude Sonnet 4 through its paces this week, and whilst the improved reasoning is impressive, what really caught my attention is how it’s fundamentally changed where I work. For the first time, I'm experiencing true AI orchestration—where my AI assistant can work across multiple tools and data sources simultaneously, rather than being trapped in individual apps. The difference is transformational. The Orchestration Revolution...