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Signal Over Noise cuts through AI hype with weekly reality checks on what actually works. Written by a digital strategy consultant who tests every tool before recommending it, each Friday edition delivers honest reviews, practical frameworks, and real-world insights for professionals who need AI to work reliably.
Signal Over Noise #16 August 20th, 2025 TLDR: Watch the video above for a brief on this week's issue. Dear Reader, I’ve been publishing this newsletter every Friday for the last 10 months, but growth has completely stagnated. I could keep doing what I’m doing and hope for different results, or I could treat this like any other workflow problem and systematically fix it. So - it’s not an accident that you’re now receiving this on a Wednesday. Note: DALL-E and SORA have big problems displaying...
Signal Over Noise #15 August 15th, 2025 Dear Reader, Well it’s been a week since release and everyone’s still talking about ChatGPT-5. Most can’t access it, and those who can have mixed reviews at best. The GPT-5 rollout on August 7th was supposed to be transformative, but it’s turned into a masterclass in why chasing the latest model is the wrong strategy entirely. So in this issue, let’s talk about what actually happened, why OpenAI is scrambling to fix it, and why your prompting framework...
Signal Over Noise #14 August 8th, 2025 Dear Reader, Back in April, I told you the AI tool landscape was a mess and gave you a simple framework: pick one core assistant, add research tools, maybe some workflow apps. Some months later, I’m still using that framework, but my actual daily stack looks completely different than what I recommended, and it changes depending on context (at my desk, out and about etc.) Here’s what I’ve learned after months of real-world testing, and what’s actually...