Signal Over Noise #10 July 11th, 2025 Dear Reader, Earlier this week a friend sent me a message that got me thinking. He’d been testing out a custom GPT I built months ago called Prompto - a structured prompt builder that forces you to break down what you’re actually trying to accomplish before throwing it at an AI. He was working on a CMS selection project for a client, comparing three to four different options and weighing up the pros and cons. Prompt is a free tool designed to take simple...
8 days ago • 3 min read
Signal Over Noise #09 July 4th, 2025 Dear Reader, In a tech world obsessed with frameworks, best practices, and shipping at scale, it’s easy to forget that sometimes you’re allowed to build things just because you want to. You don’t need to be a software engineer with a five-year plan. You don’t even need to know exactly what you’re doing - you just need to care enough to have a go at it. This is the spirit behind vibe coding - a term that no doubt you’ve seen bubbling up in creative tech...
15 days ago • 5 min read
Signal Over Noise #08 June 27th, 2025 This week's newsletter originally appeared as an opinion piece on Medium.com earlier this week. Dear Reader, Every "zero effort AI" promise is a lie, and believing it is making us worse at our jobs. Artificial intelligence is being sold as magic: a push-button solution that eliminates work and thinking. The market is flooded with tools promising "zero effort," as if effort were the enemy of progress. But this narrative isn't just misleading, it's...
22 days ago • 4 min read
Signal Over Noise #07 June 20th, 2025 This Week: How to Build AI Assistants That Actually Work for You Dear Reader, Last week, I introduced the PAST Framework, a simple structure to help you write better prompts and get clearer, more useful responses from tools like ChatGPT. But what if you’re ready to go beyond just writing prompts? PAST gets you better responses, but what about when you need the same task done dozens of times? That’s where this week’s framework comes in - SHAPE - your...
29 days ago • 3 min read
Signal Over Noise #06 June 13th, 2025 This Week: A Practical Framework for Writing Better AI Prompts Dear Reader, Most AI prompts fail before they even begin. Not because you don’t know what you want—but because the AI doesn’t. When people say “It gave me something weird” or “That’s not quite what I meant,” what they’re often running into isn’t a model problem. It’s a context problem. Enter: The PAST Framework This is something I developed not because I needed something new, but because I...
about 1 month ago • 3 min read
Signal Over Noise #05 June 6th, 2025 Dear Reader, Here's a real-world case study where AI orchestration saved £47,000 and transformed a content nightmare into a strategic asset. The Problem That Landed on My Desk A colleague reached out with a particular headache: their company was drowning in content. Some 3,000 articles published over the course of 15 years. Some of it brilliant, some outdated, most somewhere in between. Their customers couldn’t find current information. Their SEO was...
about 1 month ago • 5 min read
Signal Over Noise #04 May 30th, 2025 Dear Reader, I’ve been putting Claude Sonnet 4 through its paces this week, and whilst the improved reasoning is impressive, what really caught my attention is how it’s fundamentally changed where I work. For the first time, I'm experiencing true AI orchestration—where my AI assistant can work across multiple tools and data sources simultaneously, rather than being trapped in individual apps. The difference is transformational. The Orchestration Revolution...
about 2 months ago • 5 min read
Signal Over Noise #03 May 23rd, 2025 Dear Reader, This week I’ve been immersed in the exhilarating chaos of Hack the Future – a 48-hour climate resilience hackathon in Tallinn, Estonia. Organised by Garage48, Latitude59, and the Estonian Ministry of Climate, it brought together teams from across Europe to design real-world solutions for specific locations facing climate challenges. For me and my team, that place was Valencia, Spain–and I’m thrilled to share that we came away with a...
about 2 months ago • 3 min read
Signal Over Noise #02 May 16th, 2025 Dear Reader, This week, I’ve been juggling two big challenges: fine-tuning Claude's MCP server tools for a client project and gearing up for a hackathon in Estonia. It’s been a balancing act of practical problem-solving and forward-thinking innovation. When the Right Tool Makes All the Difference I ran into a tricky JavaScript problem this week—nothing too advanced, but just complex enough to be frustrating. I tried debugging it with ChatGPT for an hour,...
2 months ago • 4 min read